by Katie Mullen | 9, Apr 2021 | Marketing
Many UK tourism businesses who cater to the international market have some big questions on their hands ahead of summer 2021… Do I re-position my business for the UK market? And if I do, is it a temporary measure? How do I promote this successfully without alienating...
by Katie Mullen | 10, Feb 2021 | Marketing
We all know the world is becoming more digital; we are increasingly socialising, shopping, reading, studying, essentially living online. This means of course, we are doing a lot more ‘feeling’ online too. Our emotional journeys day to day, are highly influenced by...
by Katie Mullen | 6, Feb 2021 | Marketing
Before I begin, let’s address the elephant in the room – yes I am writing a blog about why its great to blog, how ‘meta’. Everyone has a rough idea of what a blog is, but you may not have a great deal of understanding of how or why you should blog as your...
by Katie Mullen | 4, Feb 2021 | Marketing
Welcome to the Ochil Copywriting Blog! In June of 2020 I decided to take a little leap of faith and start a digital marketing freelance business. I had spent many years working as a fundraiser for various charities and I had been heavily involved in both social media...
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